Joke of All Trades.
I write words for a living, which sounds simple until you realise every word has to earn its spot. From oil purification blogs to Diwali gift guides to bylines in the Indian Express, I have written across enough industries to make my browser history look very confused.
Words that actually say something. Written for real brands, real readers and one very specific Diwali shopper.
Because the groom should smell as good as he looks. A fragrance guide written to rank and convert.
Read Article →Festive content that smells great on the page and hopefully converts even better in the cart.
Read Article →A gift guide that takes the "what do I get them" panic and turns it into a very fragrant solution.
Read Article →Attar is tradition in a bottle. This piece makes the case with both warmth and keyword intent.
Read Article →Budget beauty in Kuwait, served with a straight face and a very tight word count per product.
Read Article →Medical writing that does not put readers to sleep. Researched, accurate and hopefully a little less terrifying than the topic sounds.
Read Article →For the gym crowd and the curious alike. Balanced, expert-backed and not trying to sell you protein powder.
Read Article →Making industrial fluid maintenance sound like something you actually want to understand. Yes, it can be done.
Read Article →An ISO standard that actually matters, explained without requiring an engineering degree to follow.
Read Article →A personal essay about music, memory and why some songs hit different depending on which decade raised you.
Read Article →An honest review of a show that had everything going for it and then somehow forgot to season itself.
Read Article →On faith, ritual and the very human need to turn ordinary moments into something a little sacred.
Read Article →A close look at a Marathi literary classic and why its quiet observations still hit harder than most modern fiction.
Read Article →15 bylined articles in the Indian Express and counting. Soft news, feature writing and hidden stories from Pune.
The stuff you see in feeds, on walls, in newspapers and on the side of the road. Built to stop the scroll or start a conversation.
( Some of the work below are spec work and not associated with any organisation )
Short-form video content that lives and dies by the scroll. Watch them right here.
I am a writer and content person from Pune who ended up writing about perfumes, plant machinery, hospital diets and Pune's hidden stories, sometimes in the same week. My browser history is confused. My writing is not.
I studied Mass Communication and Journalism at Garware College, graduated with an 8 CGPA and immediately started collecting bylines. Pieces published in the Indian Express, SEO content for Ajmal Perfumes and Sahyadri Hospitals, PR at Khyati PR and LinkedIn content and internal magazines for a B2B manufacturing firm.
I do not think writing needs to be boring to be professional. The best copy sounds like a person wrote it, because one did.
Art, poetry, trekking and reading. Not everything needs a word count.
Available for freelance work, retainers and the occasional very interesting brief. No pitch decks required.